Black Friday 8-City Launch
A national specialty retailer needed a physical presence across eight major metros for Black Friday weekend. With traditional outdoor inventory booked solid weeks in advance and digital channels facing saturation, they needed a format that could create real-world visibility across multiple markets simultaneously — and fast.
How we ran it.
Eight LED trucks deployed simultaneously across eight metros — one per market — with routes engineered around each city's busiest retail corridors and shopping districts.
Creative adapted per city and daypart: store-locator messaging during daytime shopping hours, brand-building creative during evening commutes. Live content swaps kept each market fresh across the four-day holiday window.
On-route producers in three flagship markets captured real-time campaign footage, documenting truck deployments in their actual operating environments.
Lonestar delivered eight cities simultaneously with precision. The on-ground coordination and live creative management made the difference.
- 8 LED trucks
- 32 daypart-tuned creative variants
- 112 hours of route
- 3-city production crew
- Daily route reporting
Mobile Billboard Trucks vs Static Billboards
Ready to plan your campaign?
15-minute strategy call. We'll show you how mobile LED fits your plan.