Coast-to-Coast EV Tour
EV launch requiring dealer-network awareness across 12 markets over 6 weeks. The brand needed sustained physical presence that could travel with the launch timeline — reaching dealers, commuters, and event audiences across the country.
How we ran it.
Four trucks rotating through 12 cities on a custom-engineered route, anchored to dealer locations and their feeder commute corridors — ensuring every market got targeted coverage during peak driving hours.
Co-marketing kit provided to dealer GMs before deployment — they shared the route schedule with their CRM lists, turning the trucks into a dealer-requested asset before they arrived.
Weekly deployment reporting to the brand team with route coverage documentation and corridor analytics.
It's the only paid channel where my dealer GMs called me asking for more. That tells you everything.
- 4 LED trucks · 6 weeks
- 12-city engineered route
- Dealer co-marketing kit
- Weekly client report cadence
- Route coverage documentation
Mobile Billboard Trucks vs Traditional Outdoor Advertising
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