Fall Catalog Drop · 6 Cities
Outdoor-apparel brand launching their fall catalog as a digital-first event. The team wanted the catalog drop to feel like a moment in physical space — not just another Instagram push. This was their first OOH investment in three years, and they needed to see mobile LED perform in their actual market environments.
How we ran it.
Six trucks across six cities for catalog-drop weekend — Friday through Sunday — anchored to outdoor-retail districts and lifestyle corridors where their target audience naturally shops and recreates.
Every truck displayed scannable QR codes routing directly to the fall-collection landing page with corridor-tagged UTM parameters for visit attribution.
Live content swap across the weekend: Friday brand-build, Saturday product spotlight, Sunday final-push CTA — three creative cuts, one deployment, zero downtime.
The campaign created real momentum across all six markets. The team saw exactly what mobile LED can do for a catalog launch.
- 6 LED trucks · 3 days simultaneous
- QR-driven landing-page creative
- 3 daypart variants per truck
- Live content-swap engine
- Weekly attribution report
Mobile Billboard Trucks vs Newspaper Advertising
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