Drive-Thru Saturation
Regional QSR chain with 84 locations across the South needed to drive awareness of a new menu launch in the channel that matters most for quick-service: the drive-thru corridor. Static OOH around drive-thru approaches is functionally non-existent, and radio can't show the food. Mobile LED was the only way to put a visual brand presence on the highway feeder routes leading into stores during peak ordering windows.
How we ran it.
Four trucks rotating through six metros — Dallas, Austin, Houston, Atlanta, Miami, and Nashville — with 4-day stints per city and zero corridor overlap across the deployment.
Trucks pre-positioned 30 minutes before lunch (11 a.m.) and dinner (5 p.m.) peaks on major arterials feeding clusters of 8+ stores per metro.
Promo-code creative tied to corridor and daypart for clean attribution. Live creative swap between brand-building and LTO push, managed daypart by daypart.
Trucks drove stronger engagement than any other channel in our marketing mix. We'll build them into our next launch plan.
- 4 LED trucks
- 24-day rotation · 6 metros
- 12 daypart-tuned creatives
- City-specific promo codes
- Daily performance dashboard
Mobile Billboard Trucks vs Radio Advertising
Ready to plan your campaign?
15-minute strategy call. We'll show you how mobile LED fits your plan.