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Series Drop · NYC + LA
Brand Visibility Campaign
Streaming platform launching a tentpole series with a high-stakes 72-hour launch window. They needed undeniable physical presence in NYC and LA the night of the drop — creating the visual signal that the show was already a cultural moment.
How we ran it.
Six trucks deployed across two markets — three in NYC, three in LA — running sundown to 2 a.m. throughout launch weekend.
Routes engineered around screening venues, restaurants in subscriber-dense ZIP codes, and known media-hub corridors where entertainment audiences naturally gather.
Creative rotated between key art, episode teases, and a launch-night countdown — keeping each loop fresh across the weekend activation.
We needed the streets to feel like the show was already a moment. The trucks did that instantly.
- 6 LED trucks
- 12 hours/night × 3 nights
- 8 creative variants
- Live route tracker shared with client team
Mobile Billboard Trucks vs Social Media Advertising
FACTOR MOBILE BILLBOARD SOCIAL MEDIA ADVERTISING
Geographic Flexibility ★ ○
Audience Visibility ★ ○
Brand Recall ★ ○
Hyperlocal Targeting ★ ○
Real-World Engagement ★ ○
Ad Avoidance Resistance ★ ○
Day/Night Visibility ★ ○
Creative Flexibility — —
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