Dealer Network Launch
Premium e-bike brand launching its dealer network across 8 metros. Dealer general managers needed local awareness generation — but the audience wasn't on commuter highways; they were on bike trails, at coffee shops, and in lifestyle retail districts. Static OOH couldn't reach where the audience actually was.
How we ran it.
Three trucks rotating through 8 metros with 4-day stints per city, scheduled to coincide with each dealer's grand-opening or dealer-day weekend.
Creative carried a GPS-served dealer-locator overlay updated per city — displaying the nearest dealer address based on real-time truck location.
Local event tie-ins coordinated where applicable — Saturday morning group rides, charity events, dealer-hosted demo days that put the truck alongside the product experience.
The most effective dealer-launch tactic we've ever executed. The dealers are already asking when we're coming back.
- 3 LED trucks · 32 days
- GPS-served dealer-locator overlay
- 8-city co-marketing kit
- Local-event coordination per city
- Per-dealer deployment report
Mobile Billboard Trucks vs Event Sponsorships
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